After every few years our industry comes up with a new buzzword that takes control over Vendor Collateral, Webpages, Blogs, Tweets etc. We had Virtualization, then we had Cloud and now it is Software Defined Datacenter. From NetApp’s perspective none of this was new. NetApp started Virtualization at the storage/data block level way back in 1992. A lot of major innovations came in 2000s when technologies like V-Series, FlexVols, RAID-DP, Thin Provisioning, Writeable Clones, Deduplication, File/Sparse File level clones and FlashCache were brought to the market by NetApp (To see a summary of innovations by NetApp see this page here). When VMware started to grow rapidly, NetApp followed suit as it was ahead of the curve and ready for growth in Virtual Environments.